Landing page design and implementation with A/B split testing
We know that you have a website. Did you know that we can create a single page, targeted to lead generation for one product or service, that can rank you higher on the search engines thru a pay-per-click ad campaign then your website?
“If you want more targeted lead capture results you need to implement landing pages into your marketing strategy.”
Our Converting Landing Pages
✔ Clean and modern design
✔ Dedicated subpages
We implement 2 types of landing pages
There are 2 basic types of landing page, Click Through and Lead Generation (also referred to as Lead Gen or Lead Capture pages).
Click Through Landing Pages
Click through landing pages (as the name implies) have the goal of persuading the visitor to click through to another page. Typically used in ecommerce funnels, they can be used to describe a product or offer in sufficient detail so as to “warm up” a visitor to the point where they are closer to making a purchasing decision.
All too often, inbound advertising traffic is directed at shopping cart or registration pages. This leads to poor conversions as the ad doesn’t provide sufficient information for someone to make an informed decision.
This is where the click through page comes in. As a result, the destination page from a click through page is typically the shopping cart or registration page – now with a much higher chance of conversion having passed through the details of the landing page.
Lead Generation Landing Pages
Lead generation pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data.
There are many uses for lead gen landing pages, some example uses and the items given to the user are listed below:
- Ebook or whitepaper
- Webinar registration
- Consultation for professional services
- Discount coupon/voucher
- Contest entry
- Free trial
- A physical gift (via direct mail)
- Notification of a future product launch
A/B split testing is important
In the ever-so-competitive world of paid search, it’s not enough that you have custom landing pages. No. Just like you continually search for ways to improve the optimization of your website, so too should you be constantly trying to improve your PPC landing pages’ conversion rates.
There are two ways to test landing page components: A/B testing (also called split testing) and multivariate testing. Depending on a few factors, you can determine which type of testing works best for your products or services